Project "GOLD"
Guidance, Opportunities and Lessons for Development.
We Can Make a Difference, One Community at a Time.
Sport as a Force for Change
Project GOLD uses the power of sport, music and creative arts to unite, educate and inspire young people in Jamaica's underserved communities — giving every child a pathway to their own "GOLD".
Founded by champion athletes who rose from the same communities they now serve, Project GOLD provides structured mentorship, life-skills workshops, and positive role models for youth aged 10–17 facing the pressures of crime, poverty and social exclusion.
Full StoryUnite youth in divided communities through shared sporting experiences.
Educate with life skills, goal-setting and personal development workshops.
Inspire through champion athlete role models who came from the same communities.
Empower families — parents and caregivers receive entrepreneurship and parenting training.
Five Components of Development
Each component draws on a different sport to teach life lessons that stick.
Component 1
Aim High!
Setting life goals. Participants assess their skillset, talents and interests — then aim for the sky.
NetballComponent 2
Run Your Own Race!
Find what you're good at. Stay in your lane. Life is a constant race — and you set the pace.
Track & FieldComponent 3
Lick It Fi Six!
Put your best foot forward at all times. Whatever the situation, play your best innings.
CricketComponent 4
Score It!
Make every effort count. Shift, defend, pass and score — push toward your goals even facing obstacles.
FootballComponent 5
The Cheerleaders!
Supporting parents, guardians and coaches with parenting skills, self-development and entrepreneurship training.
All Families"For every challenge we face — unemployment, poverty, crime, income inequality — a great education is a major component of the solution."Bruce Rauner
Champions Who Give Back
Backed by four of Jamaica's most celebrated athletes who believe every young person deserves a chance.
Simone Forbes
"We must continue to encourage our young people to never stop believing in themselves."
Chris Gayle
"This initiative will help to unearth the talent within youngsters challenged by socio-economic factors."
Shelly-Ann Fraser-Pryce
"Working hard is one thing, but believing in yourself is equally important."
Ricardo Gardner
"There is an abundance of talent in Jamaica which can be cultivated with the necessary guidance."
Help Us Change Lives,
One Community at a Time
Your support helps us run workshops, mentor youth, and bring champion athletes to communities that need them most.